How to Pay Attention and Create Employee Loyalty

How to Pay Attention and Create Employee Loyalty

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G’day, my name’s Neen James and I’m an attention
expert. As a keynote speaker across the country, I’m
often asked to work with sales and leadership companies on how they can truly help their
team pay attention to what matters. But, to do that, we need to really accelerate
employee loyalty. Now, one of the things that I did in my corporate
life … I was so privileged to work in retail, banking, telecommunications and the oil industry
… I recruited hundreds of people. Recruitment’s easier than retention. So, if you really want to accelerate employee
loyalty, you’ve got to think about strategies of getting the attention of your team, and
keeping them. Here’s three strategies to help you this year,
to truly accelerate employee loyalty. Strategy number one is create. And, by that, I mean create a roadmap so that
the team knows where are they going, where do they fit, what’s the objectives of, not
only the organization and their team, but what are their personal objectives? Don’t only create it for them, help them to
stay accountable to it, so you can reference it regularly. Strategy number two is to coach them. Now, coaching takes on a variety of different
things. It might be asking them a question to challenge
them. It might be getting beside them to help them
come up with a solution. It might be brainstorming with them what is
the best way for them to achieve what they need to do. But, coaching requires your attention. It means not being on devices when you talk
to them. It means disconnecting from your computer
when they come into your office. Can you actively coach your team, and look
for coaching moments, on a regular basis? That means scheduling one-on-ones with your
team. The third strategy is to motivate. But, motivation is different. It’s a little challenging to motivate people
if you don’t know what motivates them. So, one of the first questions I’ve asked
every team member who’s ever worked with me, that is what motivates you? Now, some people think money is the motivator. And, while it may help some people, it doesn’t
motivate everybody. In the past, people have been motivated that
worked with me, they’ve been motivated by extra responsibility, or going home early,
or being able to put on a project, or attending a conference, or coming to a networking situation
with me. What motivates your team? I’d encourage you to ask each of them, and
when you discover the answer, write a note and put it on their file, or reference it
so you know how to reward them. So, what I’d encourage you to consider is,
if you have working parents, maybe they’d like to be able to go home early and spend
some more time with their kids, or watch a game that they’re playing. Maybe you have team members who would like
to attend a conference with you, so that they grow their network and expand their skills. Maybe you can motivate teams members and recognize
them by sending them to some internal university or training programs that your company offers. Three strategies to truly accelerate employee
loyalty. Create a roadmap, coach them, and motivate
and reward them. What would you add to this list? I’d love to hear from you. Share your ideas with us here below. If we’re not connected on social media, we
can do that easily. My Twitter handle is here, @neenjames, or
you can come across and like us @neenjamescommunications on Facebook. I’d love to hear from you. What are you doing to truly accelerate the
attention that you pay to the employees who work with you? As a leader, we need to be able to pay attention
to what matters. Because, when we pay attention, we increase
profitability, productivity, and accountability. And, to me, that sounds amazing.

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