Q: What is SHIFT?
A: SHIFT is an annual festival that uses food, film, speakers, workshops and outdoor adventure to celebrate community sustainability and the future of conservation.

Q: What are the goals of and criteria for inclusion in the SHIFT Summit?
A: The goal of the SHIFT Summit is to create networks and disseminate best practices among communities endowed with some of North America’s greatest and most celebrated natural capital. To assist us in our selection of initiatives to be included in the Summit, SHIFT has adopted the Charture Institute’s Sustainability Principles. Actions taken by the programs, projects, businesses and initiatives invited to participate in the SHIFT Summit must produce a measurable, meaningful improvement in at least one of the following areas:

  • Increased efficiency (i.e., producing at least the same amount and quality of a product – whether a good or service – using fewer resources).
  • Decreased toxicity (i.e., producing at least the same quantity and quality of a product in a way that is less harmful to the environment).
  • Reduced consumption (i.e., leads to people using fewer resources and products without experiencing a significant diminution in quality of life).
  • Increased transparency (i.e., helping consumers better understand the products they use).
  • Healthier ecosystems (i.e. acting in a way that enhances the likelihood of one or more specific natural systems continuing to exist and function properly).
  • Healthier communities (i.e., without compromising environmental health, acting in a way that results in healthier lives, greater happiness, better education, increased acceptance of diversity, and/or greater economic opportunity and security).

Q: SHIFT focuses on the intersection of conservation with Nature, Culture and Adventure. How does SHIFT define these categories?
A: Though there is obviously overlap within the three categories, we use the following definitions:

  • NATURE: Flora; Fauna; Water; Land; Air; Fire
  • ADVENTURE: Outdoor recreation; hunting; fishing
  • CULTURE: Building; Transportation; Food; Energy; Art; Waste; Pollution; Education; Business; Communication; Health

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